Jaiden rVa James means Jaiden James my name and Rasharn deVera Agymang which is the RVA in Jaiden rVa James we both work together on the label which was started in S/S 08

My London Fashion Week

Fashion week was amazing and this time opposed to last time i did the majority of the shows and saw all i actually wanted to see, It began for me on Monday with Todd Lynn who is an amazing tailor and his show stopping piece for me was the dress made with black, charcoal& light grey feathers, Then it was off to Paul Smith didn’t have a ticket and had no way of getting in if not for Hilary Alexander who helped me and Rasharn and allowed us to have access thank you Hilary, The show was cool with a clear Arabian influenced with Harem pants, head dresses it also featured gingham which was blown up and distorted, Then it was off to the Westwood cd launch at Selfridges and got the Westwood co and a copy of the latest Wound magazine, Then it was off to east London for Mariano Vivanco the amazing photographer book launch after party which was good fun, Tuesday Highlight of the day was LOUISE GOLDIN who is pushing knitwear to another level and is one of London’s less talked about great talents, Tuesday was an extremely long day starting with Nicole Farhi with floaty floral feminine dresses and my first sighting of Jourdan and Chanel, Then on to Emma Cook her fascination with the zorse seem to move on now to the Zebra, the collection included clear plastic light rain coats embellished with Swarovski crystals the spirit of the 1920s was ever present with the fringing flapper dresses, Eley Kishmoto are quirky and known for there use of prints and colour and this collection played true to that, Didn’t do Christopher Kane but hey i guess i didn’t miss that much, Antoni and Alison what can I say except it was an interesting form of presentation shunning the catwalk where models look like they have no life shuffle forwards and backwards, instead a man sang a song that sounded as though it was from the 40s and on each chair we where greeted with a coconut which summed up the mood of the collection as the models waved on a stage in oversized palm tree prints with the singing man now silent the sound of waves and tropical birds replaced him interesting way of getting your clothes remembered, Louise Goldin was amazing and sculptured using fabric i can only describe as either foam or neophane layered with knitwear she was one of the best at London fashion week Then it was the Giles party which turned into another good night out, Wednesday House of Holland was the first show i went to no surprises as he has a strong team behind him and i must say he stuff was cool floral and polka dots chiffon cropped jackets and trousers that looked so light and airy caught my eye love him or hate him he is working hard and building an empire, Basso and broke the heels where sky high with an wedge at the front and at least 7 inches at the back the clothes where toned down from there usual stuff more commercial and wearable they use prints daringly and well enough a label that still has so much more to say, Then it was off to the Samsung Valentino launch party which wasn’t saying much but hey it was cool to see Valentinos work up close, Thursday, Issa was the first i saw Naomi Campbell walk ever, Jourdan fell thankfully at the end of the runway and Naomi and Jourdan walked side by side with Issa designer to close the show, Westwood was great to actually to see a Westwood show but i felt it was bringing nothing different and felt like a previous collection i had seen before. Friday Ashish was interesting evening, sports and military all rolled in one, Modernist well IT was cute and the craftsmanship was truly thought out purple played a large part of the collection ranging from lilac to lavender, Aminika wilmont best piece of the show was there leather jackets which made another appearance as they did last season. MAN now this was the show i was most excited for firstly it was the sportswear designer Chris Shannon who worked with Reebok mainly alongside others to produce his collection models looked streetwise except for the fact there lips where glossed the collection track suits, track jackets jersey puffas, the styling that caught my eye was leggings worn underneath shorts cute, Hans madsen well knitwear came over sized and hans seems to have moved more in to athletic wear this season, James Long a man who has a long way to go he has moved on from his exo Skeleton harnesses sheerness was the main theme with most items showing at least a bit of flesh all his shorts came draped, Topman Design i loved the start with bursts of colours as the models walked in numbers onto the catwalk with accessories at the neck and all sorts of different ways of carrying thing from back packs, pouches, wallets dangling from somewhere on the body the tracksuits came in beautiful colours and where knitted and not jersey and cropped at the ankle, fuchsia was a strong colour in the collection preppy sportswear with crinkled relaxed short suits, jump suits worn by cole mohr, glasses where on the up clearly inspired by the rounded miu mius I lusted after earlier this season.

Iconic momment

MAN

me over fashion week

preview of Jaiden rVa James A/W 08 shot by brett lloyd

Topman Lens

I love Topman lens i want the cropped sweater and the Cape coat by Carolyn Massey

Topman design in store now

I like it but not that much as to buy it, the quilted blue knitted look puffa and wet look bottom cuffed trousers are all quite cute its early in the morning so iam guessing a wider variety will appear online shortly so far so good hopefully there is something that catches my attention. But these are my fave so far

BORED

Fashion is my life and i love it dearly and always will but its so depressingly boring at the present and everything is looking the same from magazines to fashion. I have to wonder where has the creatives that once ruled supremely and large in numbers gone of course there is Galliano, Ghesquire, Mcqueen, Lagerfeld, Pilato etc etc those who cease to amaze. But there are so many who get praised and critical acclaim and i fail to see why take for example the fashion historian who like a magpie takes the ritch and shiny pickings from the past and some times even modern times and so unashamefully slaps it all together for all to clearly see who they have quote on quote been 'inspired' by even going as far as taking ideas from up and coming designers but yet they are hailed as a 'genius' i follow fashion but dont let it lead me and i refuse to be led like a blinded sheep. Even menswear is tiring me gone are the days of Slimane, Lang,Sander and with every designer either using colour and failing or neutral colours and boring the over used minimilistic approach to design is now making alot of designers clothes look the same and with London producing as i see it the hottest menswear talents who think outside the box from Longs exo skelton harnesses, Throups conceptual designs, Mundanes neon monster pixialated world, eurlers furturistic approach to contemporary menswear, madsens sculptrual knitwear etc etc, the list goes on and just gets longer and longer with each passing year and each graduation from CSM, LCF, RCA these visonaries who think outside the box and bring something new and exciting to the table, but yet they have nowhere to showcase and nuture their talents but only MAN who sadly can support 3 designers at a time leaving so many with lost hope and those with it a fierce competition to fight for a place. London needs to fix up and introduce some more schemes at their fashion week for menswear as it is not fair that womenswear designers have so many options from fashion fringe, fashion east, topshop new gen,fashion forward its time for a change and it needs to come soon.

wiley

S/S 08 collection in wileys video styled by super super magazine

Dazed Oct 08

This cover is hot and dazed ceases to amaze with it artistic direction, i love katie shilingfords work and i love nick knights work he knows how to use light amazingly well. The cover focuses predominately on the silhouette of the garment and the dress itself as the wearers face is blacked out. Seems like the perfrct paternership Nick Knight, Gareth Pugh and Katie. xox

Nikes New Ads

Nike is the biggest sportswear brand in the world and hopefully these ads which are alot different to any i have ever seen are a move in a new direction, yes Nike produces cutesy garments but whilst every other of the major an even minor sports brands Addidas with stella & Yohji, Puma with Jil Sander, Mcqueen, Chaylan, umbro with kim jones, Philip Treacey and in the works with Aitor Throup which iam eager to see the fruits of the labour, even Gola with Johnathan saunders. Whilst Nike has worked with Junya and continues to work with casette Playa the does many minor collabs on the side i think it would be intresting for them to do a line with one of the many talented designers that are around at the momment.