I never used to pay to much attention to W it wasn't aimed at me and I couldn't be bothered to try as when I did I would flick through and think is that all, it just felt empty at times it could be good but most times was aimed at an older audience of whom I wasn't apart or nor could I appreciate it but it seems to be getting better since Stefano Tonchi, he's included more menswear and the feature seem more wide varied then before his covers are interesting. This one has Garett Hedlund in a simple white t yet with leopard print trousers which give the cover its edge i guess