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Friday, 18 December 2009


Buck Magazine came and gone but their website still thrives and it seems to get more intresting by the day the young team seems to pioneer and champion the forward thinking video installations.

I really think this is the future of fashion websites in some cases. Doing a quick video promoting the publication's advertiser is a quick and fun way and can also be artistically enriching helping to bridge the gap between the net and printed matter and also helping the consumer consume on a more regular basis then a monthly magazine keep them excited and the publications brand in mind.

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