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Thursday, 4 August 2011

Hugo Boss Xmas Press day

Hugo Boss invited us down (re-bel) to a showcase of their 'modern classic' perfumes, we had an interesting and insightful talk about the place and market some of the earlier hugo fragrances were born innto, we also looked at the notes and bases and how each worked to create the fragrance and the inspiration behind this. Next was three rooms each representing a scent from 'Ryan Reynolds' bedroom with a butler at hand to explain his bosses departure, another room in which web cam technology allowed you to build a city on screen & finally a meditation room in which we all focused on re-energising our Chakra's. All in all it was a fun experience.

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