The issue with fashion is that to me clothes is one of the first signs of how you're judged appearance is everything and clothes and colour are all apart of appearance and add to how the world treats you and perceives you initially. I don't want to say fashion is racist as that's probably not true but in some ways the way it moves is racist, how many models of ethnic minority do you see on the catwalk? In Ad campaigns? Editorials? Covers of renowned & respected magazines? Not only is it those in front of the camera or in the publics glare what of those behind the camera within the industry how many major stylists? Photographers? Make up artists? Casting directors? Hair stylists? Magazine Editors? Fashion designers?. What bugs me most is that fashion and beauty within the fashion industry sets the tone for how the wider world views beauty all the victoria secrets angels mostly look the same a singular vision and viewpoint the same vision that casts its shadow over the entire industry and then trickles into the homes of the average consumer who's views on beauty are tainted by these images so what of the young girl at home looking at an image that she can't identify with yet feels that in order to be beautiful to be accepted she must look like what is presented before her?.
Its tiring and I have been in the industry for 8 years now not a lifetime but a considerable amount of time and as a designer I've been laughed at people shocked that I wasn't doing urban wear like the likes of those in JD Sports possibly if the work I did was akin to the likes of Christopher Shannon it would make more sense, or the times I've been looked down on at shows despite having a ticket and pulled aside and searched rigoursly due to 'supciously' placing my hand in my bag. The industry I love or loved is very small minded and progression is hard to come across yet I hope the next generation won't have to question can I be... A model, designer, photographer etc because I can't relate to.
Its not only fashion but politics and media too culture on a whole needs to open up a little more and accept others not just in grants, prizes, schemes and scholarships anywhere and anyhow we should be at a stage where race is nothing more than apart of the identity of an individual we're all the same and talent is talent that shouldn't be marred by how one looks
Thursday, 31 January 2013
Wednesday, 23 January 2013
I feel like I have to stop being quote unquote cool just because I like the obscure I'm labelled 'hip' and then I become a hipster I mean let's say I like Pierre Hardy trainers expensive but attainable they're a knowingly sexy product and others will see them and be like wow they're hot I want so they get and I become an ambassador for a luxury brand but then when I try be uncool I'm making a concious effort and I buy new balance or asics and beacuse I have the label of cool or they're simply a minor not major accessory to my main out fit which is overall consider cool they also become cool even when I'm trying to be anti cool and then again I boost their sales by being street style hunted and blogged about I don't win so I no longer try I mean trying to be cool would be buying Jeremy Scott by Adidas and its cool and can look cool but its mainly for those trying too hard to be cool and have an edgy product to hide their mundane nature
Saturday, 12 January 2013
Let's be honest in fashion there is few who are artists, I'm a designer I design clothes they make art, I whisper they shout setting the mood and tone for seasons to come by the introduction of a shape, cut or fit, talent is rare and in every industry the pretenders circle above the innovators which are now so few Cristobal was, Mcqueen was, Aitor is, Ghesquire is,
Posted by Jaiden Jeremy James at 17:49
Wednesday, 9 January 2013
Sunday, 6 January 2013
I did this with Sam just before Beaver Falls new season was due to start it was interesting and he was a really cool guy no ego's or anything like some of the other people I've interviewed now he's on celebrity big brother so I thought may as well post this
Posted by Jaiden Jeremy James at 09:42